Michael L. Coates

Michael L. Coates, founder and president of PIMadeEasy.com, leads the way in empowering providers to succeed in personal injury with a unique, do-it-yourself educational portal. Designed for providers accepting patients on lien or letters of protection (LOP). PI Made Easy equips professionals with the essential tools to thrive in a competitive field. Michael is also the driving force behind Medical Lien Recovery, a full-service negotiations firm dedicated to helping California medical providers secure high-value case resolutions. He has successfully advocated for providers in thousands of cases, achieving standout outcomes in the industry. Now as Personal Injury (PI) Billing Pros, this outsource solution handles the negotiations for all medical specialties in every state.

Recognized as a trailblazer in medical lien recovery, Michael has pioneered industry-leading lien and LOP agreements that are unmatched in protecting provider rights. His innovative strategies have set new standards with his methodology called the DISTRUPTIVE method. A California-licensed attorney with over 30 years of experience in personal injury litigation and lien law, Michael is a respected authority in the field.

Michael is also the author of Personal Injury Made Easy: The Roadmap to Personal Injury Success for Medical Providers, available on Amazon in 2024, offering a comprehensive guide for those looking to elevate their personal injury practice. Through his Business Advantage Program, Michael provides exclusive coaching and mentorship, sharing the proven techniques offered in his “Negotiations Aikido” trainings available to members and non-members alike. This program, available on PIMadeEasy.com, supports providers in mastering negotiation strategies that results in its members achieving exceptional outcomes while building valuable, long-term relationships with attorneys and peers.

Michael frequently shares his expertise as a speaker and mentor at professional conferences, including those of the California Chiropractic Association, which honored him as the 2020 Professional Affiliate of the Year, ChiroHealthUSA, and the Foundation for Chiropractic Progress (F4CP). His contributions also support the ChiroCongress’s national strategic initiatives. His insights have been widely published, including in Chiropractic Economics, Chiropractic Dynamics and various association publications, reinforcing his commitment to advancing personal injury recovery practices for healthcare providers. In addition to Chiropractic, Michael and team have presented at a wide range of conferences exampled by CAALA, FSIPP, APTA. Always happy to bring his knowledge and expertise to the industry.