A Membership program for healthcare providers: owners, doctors, and staff

Join the Personal Injury (PI) Business Advantage Program today!

Increase your attorney payments from the good attorneys by being a value-driver.
Significantly increase your payments from the difficult ones by out-negotiating them.
Achieve sustained growth with a high-profit practice.

On average, experienced chiropractic, acupuncture & physical therapy business advantage members can expect to be paid 80% to 100% of their full-billed amounts, while MD’s and physicians can often be paid more than double what attorneys offer.

Would you like a Business Advantage? Explore how, today. Don’t leave success on the table.

As a Member, You Get The Business Advantage:

Medical service providers are taught medicine and how to heal. Running a business is learned through experience, mentors, and hard knocks. You can avoid the hard knocks and get the mentorship, methods, tools, and resources to build a high-profit personal injury business. We help you make success easier and, over time, easy. Get…

  • The processes to enact to become a go-to provider for good attorneys
  • The processes to avoid that harm personal injury cases for you, your patients and the attorneys
  • The processes to put you in a better position and protect you when it is time to be paid
  • The negotiation strategies that give you leverage over lawyers
  • The negotiation strategies that turn low-ball offers into high profit results
  • The negotiation strategies that force MedPay and PIP turnovers without reductions
  • The methods that grow relationships with the good attorneys that matter
  • The methods that create and grow raving fans who will promote and refer you to all
  • The methods that grow peer relationships and referrals in and outside of personal injury
  • and more…

We call this, the Personal Injury Business Advantage!

Join us for Negotiations Aikido on April 19 & 20

During this two-day, interactive training workshop, Michael Coates, ESQ will be your lien negotiation master, showing how he has helped hundreds of healthcare providers win against personal injury attorneys. Let’s solve your most pressing negotiation challenge together.

Negotiations Aikido is free if you join the Business Advantage Program Membership.  Not a member yet?  You can still attend Negotiations Aikido, by registering here.

Accelerate your success with our simple formula:
Processes x Profits x Growth = High-Profit Practice

Welcome to the realm of business where every decision counts, every strategy matters, and every advantage makes a difference. In today’s competitive landscape, the pursuit of a business advantage isn’t just desirable; it’s essential for profitability and growth. Having a business advantage is not merely a choice but a necessity. When you join the Personal Injury Business Advantage program, you get just that.


Learn to be best positioned when it is time to negotiate with the attorney by adopting and applying the foundational processes we teach. Processes start even before patients walk in the office. By having the right Lien or LOP, with proper protections, and by providing NSA compliant GFE’s, having well-documented SOAP notes, billing processes, fee support and more, you will be on your way.


This program teaches medical providers, and/or key staffers how to increase net profits. Learn how to out-negotiate those who do it for a living, including PI attorneys and their staff. Be able to collect MedPay and PIP sooner and in full, out-maneuver patient attorneys, spot and stop red flags, set patient expectations, and turn the tables on attorneys and law firm staff to end unwarranted bill reductions. Learn and apply the lessons for both a return on your investment (‘ROI’) and, at the same time, getting a return on your relationships (‘ROR’) that matter most.


Achieve sustainable, profitable growth in your personal injury practice as well as in all your practice segments. It’s about creating and identifying your raving fans, the right marketing approach to patients and peers, and getting the good attorney gold. When you have the right processes in place and are being profitably paid, you are perfectly positioned for sustainable growth and scale.

The pursuit of a business advantage isn’t a luxury reserved for a select few medical providers; it’s a must-do for any medical provider and staff, in any specialty, that accepts personal injury patients on lien or LOP. 

Achieve the success you deserve

The Business Advantage Program teaches you to become a Personal Injury Business Pro.

A PI Business Pro has learned what they did not teach in school: how healthcare providers can successfully manage personal injury patients and their businesses to get properly paid for the medical services they provide.

Pro's use their knowledge to their advantage, turning the tables on the attorneys who know that most healthcare providers don’t fully understand the nuances of personal injury and use it against them.

As a PRO, maximizing profits is far easier and over time becomes easy.  Frustration turns to fun as revenues go up (way up) and stress goes down (way down).  In fact, the frustration turns into confidence as you learn how to out-maneuver and out-negotiate difficult attorneys yet providing far greater value to the good ones who then want you far more as one of their “go to” providers. PROs assert advantages and apply leverage over lawyers and their staff at the right time and in the right way. It’s the power of the Business Advantage success formula: proven processes, being profitably paid, and sustainable growth.  For those that turn PRO, the frustration is lifted not just off of medical providers and the business owners, but also the office manager or medical back-office staffer often playing point with the law firms.  That staff also become a PRO making their life far easier and less stressful, while your business becomes more profitable.

As a PRO, you learn what “not” to do in PI that drivers personal injury attorneys made and where you become the last person they want to send more of their clients to. PROs know how certain processes such as the patient diagramming how the accident occurred can create a liability situation where none existed, so have eliminated bad or risky habits. PROs learn the actions that can harm a PI case, harming a patient financially, and harming the ability to recovery on your hard work. PROs learn not only what to do, but what not to do.

As a PRO, you know how to spot and stop attorney and law firm tricks, tactics and taunts, and how to use leverage over the difficult attorneys to have them entering the five stages of grief as they are compelled to pay you properly and timely. PROs embrace that neither you nor your key back office staffer needs to be a lawyer to do this, not in the slightest. Negotiating actually becomes fun for PROs and a skill quickly learned and over time mastered. By following the right processes from the beginning and during a PI matter, PROs learn how to position and protect themselves from the difficult attorneys, and how to gain the advantage. PROs learn the art and science of Negotiations Aikido and how to apply the dominos that make up the DISRUPTIVE method of lien and LOP negotiations. Once the domino’s are set into motion, overall success over difficult attorneys is inevitable.

As a PRO, you learn that when you have the right processes in place, you are already at a business advantage when it comes time to be paid. You limit the number of reductions and the amount of those reductions. Even when those steep reductions still find there way to you, PROs learn how to turn steep reductions into huge profits. That’s the Negotiations Aikido and DISRUPTIVE method of lien and LOP negotiation business advantage. PROs learn how these can be mastered by any provider, office manager, or competent medical back-office staffer.

As a PRO, you know that your treatment, fees and billing will be the subject of attack even when you’ve done nothing wrong. PROs learn how to position things to either eliminate or drastically reduce the potential of those negative assertions. PROs also learn how to be a value driver for the good attorneys by providing specific fee and bill support that matters to attorneys and adjusters, which can are used to obtain earlier and higher settlements. PROs handle the fee and billing aspect so well, defense attorneys move from doubt to respect as they aren’t able to tarnish the credibility of a PRO, which then helps the patient, the patient’s attorney, and their own reputation and bill.

As a PRO, you know that the most critical document in a personal injury matter is one: the medical lien agreement or letter of protection. PROs know that’s the foundational document entitling payment of the bill for all the hard work, and the terms and words in that lien or LOP can be the key. PROs have learned most all liens and LOPs are truly deficient, and that by simply using far more comprehensive ones they are best positioned for when it comes time to be paid and can head off many of the usual difficult attorney tricks and tactics. By using the “right” lien or LOP, PROs know they have a huge business advantage.

As a PRO, you know that the good attorneys want providers who are paid in full most of the time, because then for the more important matters they are subject to less attack at deposition or trial when it really matters.  PROs know the value drivers that good attorneys know are difference makers for them and their cases, even as PROs remain neutral medical treaters staying in their medical lane.  PROs also know what can negatively impact a PI case, and avoid those bad habits and misteps.  The good attorneys know that with a PRO they also get a business advantage and want more of it, so the PROs become their “go to” providers.

As a PRO, you learn how the real focus of growth is not through law firm referrals that in some states can also be attacked.  PROs are taught how to create, identify, and arm raving fans from two key segments: their patients who know them best, and their medical peers who collaborate as part of a lien and LOP network in PI.  PROs are also better able to identify the good attorneys for their objectives, and how to present the value drivers that are the difference makers to become one of their go to treaters.  A PRO has a growth advantage every where they turn.

Over the last decade, Michael Coates and his team have helped hundreds of healthcare providers, and their practices recover millions more than the providers were able to recover on their own. Clients not only significantly increased their business bottom-line, but were able to reinvest their additional income in their business and personal growth.

You know how to treat patients; we know the business of personal injury. We help you drive up your net profits, not only in personal injury but your practice overall. Let us guide you on your journey to a high-profit personal injury business practice.

Get the personal injury business advantage. Learn best practices including; proven processes, getting profitably paid, and what to do for sustainable growth and scalability. This is the difference maker for hundreds of Chiropractors, Pain Specialists, Physical Therapists, Physicians, Imaging Centers, and other healthcare providers nationally.

Join our Personal Injury Business Advantage program today. Learn the business of personal injury and become a Personal Injury Business Pro.

At Personal Injury Made Easy, your success is our primary goal. To help all our members maximize their business advantage membership, we work hard to understand and help you achieve your personal and business goals.

We also understand that everyone has a different entry point on the high profit highway and treat every member as unique. This is why our programs work, regardless of specialty, how large or small your practice is, how new to PI or how seasoned.  When you join, you get one-on-one coaching to set your goals and then we guide you throughout your journey.    

Our Membership Levels


For chiropractors, physical therapists, and staff who own or are part of a single-location practice.


For MDs, imaging specialists, and other providers and staff who own or are part of a multi-location business.


For large organizations that want a private solution for their providers and staff.

We respect our members privacy and to ensure that every PI Business Advantage member owns or works for a healthcare provider, we do not offer direct sign-ups from our website. If interested, please schedule a call. You will be directed to our calendar to schedule a call on a day and time that works best for you. Whether owner, doctor, or staff member, you can become a Personal Injury Business Advantage member.

Frequently Asked Questions

What do WE DO?

We give medical offices and service providers in the personal injury space the business advantage. Our members learn how to be a value-driver for the good attorneys and how to out-negotiate the difficult ones. Our focus is on three areas of what we call the high-profit highway that is personal injury: the right processes, being profitably paid, and sustained growth.

What do YOU GET?

You get more profits and less stress in this high-profit yet high-stress personal injury environment. You get the business advantages improved process, profits and growth, and ultimately, the destination of a high-profit practice.

WHY do you call personal injury the HIGH-PROFIT HIGHWAY?

Because it is, and by a long shot. Personal injury pays at or near full out-of-network rates when you do this area right, far higher than cash and now even lower in-network health insurance payments, and without all the paperwork insurance requires or chasing patients or their financial ability to pay, which more than makes up for the extra time it takes to get paid with a PI patient. Better yet, you have many business advantages that only PI provides. Here are just four: (1) PI is a new patient gateway for those new to your specialty or your business; (2) that new patient opportunity lets you educate them on your other practice areas as you train these term injury care patients; (3) the built-in medical collaboration and referrals that come from other provider specialties in the “lien network”; and (4) when you learn to avoid the wrongs and do things right in PI, you become the go to provider for the good attorneys who respect and pay your bill as you and your staff have earned.


Our formula for success is simple: processes, profits and growth. Those are the three segments that make up the high-profit highway. Each is a key part of the road. Processes is the beginning of the road trip and the first segment of the highway, having you prepared, positioned and protected with advantages already put in place. Profits is the second and most challenging part of the road, which is where you find the obstacles of law firms and PI cases that are as unique as your patients, yet there are ways to gain the advantage to successfully navigate the obstacles and hazards you will encounter. Growth is the third and final segment, where you hit the straightaway with the pedal to the metal as you grow your practice with patients, peers and good attorneys. Mastering these three segments of the road: process, profits, and growth – will have you gaining the advantage which turns business that are merely surviving into one that is thriving.

HOW DO YOU HELP us get to a High-Profit Practice?

We educate, train and coach not on the treatment of your patients but on the business of medical office management in this unique space we call the high-profit highway. Our Business Advantage Program members get exclusive access to the knowledge, methods, strategies, tactics and tools that make the difference and that are unmatched in the country. No one is like us. And you get coached, guided and supported by Michael Coates, the top lien and LOP negotiator in the country, and the entire Personal Injury Made Easy team. Our entire focus is on your success as a small business owner. We have an online portal with courses, trainings, resources and tools, as well as weekly live coaching where each session is recorded. Everything is accessible 24/7 based upon your time availability.

HOW CAN WE WIN against Personal Injury Attorneys who Fight for a living?

By learning, applying and over time mastering Negotiations Aikido and the DISRUPTIVE Method. Because great negotiators are made, not born. And this method quickly gives you leverage over lawyers, both to profit better while growing relationships with the good attorneys, and out-negotiating the difficult ones and their often aggressive law firm staff. Aikido as a martial arts is unique, using the energy and actions of the opponent to against them both offensively and defensively. It’s perfect for healers (you) battling against warriors (them). You learn the DISRUPTIVE Method that applies Negotiations Aikido giving you the advantage. Think of the DISRUPTIVE method as a set of dominos. Once put in place, success is inevitable like a set of dominos set in motion once aligned correctly. Anyone can learn this method. You’ve earned the right to be properly paid, and this method gets it done. And you have the originator of this method and the top negotiations expert in the country as your Negotiations Aikido Master: Michael Coates.

WHO can become a Business Advantage Member?

Anyone medical office or service provider in the personal injury space can join. We have a membership level that works whatever is your situation. Our program is not just for the doctor, provider or owner. It is also for the office manager and back office staff person who oversees the business and practice management or serves as point with the law firms.


If you have a large amount of outstanding PI patient accounts that are unpaid, you can profit in an incredibly significant way fast with our program. In fact, if you don’t join you will literally be leaving a ton of money on the table that should be in your pocket. Even if you have small or mid-sized personal injury segment, our program is perfect for you because every dollar matters and you can grow this segment which should be your most profitable when done right, as well as how your PI segment can feed your other practice segments.


Then you are perfect for our Program also. You can start from the beginning doing this right. It all starts with having the right processes in place. Those processes can position and protect you best when it does come time to be paid in PI. You can also get the business growth advantages our program offers to build your PI segment and how your PI segment can help feed your other practice segments.

Do you have any SUCCESS EXAMPLES?

One member was getting 52% on average pay on all their PI bills prior to joining. By the end of the first year in the program, they were at 72% and by the end of the second year about 80% — more than doubling their GROSS revenues and a much larger multiple of their net revenues. At the same time, they grew their new PI patients base which also fed their other practice segments.

Personal Injury Business Advantage Program Member Benefits


Personal Injury Business Advantage members are welcome to attend our monthly group coaching calls and have access to the PI Made Easy team to provide input and guidance on specific situations members experience.


Our Personal Injury Business Advantage video and written courses are available 24×7.

Negotiations Training & Support

Every negotiation is unique. You will have the support you need to guide you through even the most difficult attorney negotiations.


We are building a community of like-minded healthcare providers who want to be value drivers for good attorneys and who are also tired of losing the PI battle to the attorneys. We bring your peers together in our Facebook Insiders Group and our Business Advantage Members group coaching calls.

Toolkit & Resources

Building and managing a High-Profit Practice requires the right tools.

The proprietary resources we’ve developed address many aspects of your PI practice, from patient intake and billing and collections to case resolution and lien portfolio management. These tools and forms are available for you to download and use 24×7. Below is a sample from our PI Made Easy toolkit.

Join The Personal injury Business Advantage Program

  • 100% satisfaction guarantee
  • Strategic negotiations coaching
  • Online management, financial and compliance courses
  • Advanced practice and PI management trainings and resources
  • Weekly coaching calls and roundtables for providers and staff
  • Enhanced education by business, financial and subject matter experts
  • Membership in PI Made Easy’s private Facebook Group
  • Add-oneducation, training and workshop programs
Are they an Analyst, Accommodator, or Assertive?

Knowing is a major factor in successful negotiations. Download the training tip “Knowing Your Law Firm Negotiation Counterpart,” one of the topics we cover in our Negotiations Aikido training workshop.