Advanced Training & Support

Become a Master of Personal Injury Negotiations

24x7 Training & Support for Medical Providers & Staff

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Maximize Your PI Revenue with Proven Negotiation Training and Support

Join our expert-led negotiations program designed specifically for medical providers and staff that handle personal injury cases. Led by Michael Coates, Esq., a seasoned attorney and negotiation strategist, you’ll get the tools and gain the skills and strategies needed to consistently recover full or near-full payment on your PI bills—even from law firms that push to pay less.

Michael has helped hundreds of healthcare providers and their teams secure the compensation they deserve. Now it’s your turn to stop leaving money on the table and start commanding the payments you’ve earned.

Sign up for our program today and take control of your PI revenue with confidence.

What's included

  • Your AI Personal Injury Negotiator

    An advanced version of our artificial intelligence PI Helper—built to support your negotiation needs, anytime you need guidance.

  • Monthly Live Q&A Zoom Meetings

    Bring your questions and get real-time answers during our interactive monthly group Zoom meetings.

  • The 12 Hour Negotiations Aikido Training

    Access our complete 12-hour training anytime—learn disruptive negotiation tactics at your own pace.

  • Exclusive Templates

    Use our ready-to-go 1-page lien and Letter of Protection to support your negotiating position.

Here are the details

What is your AI Personal Injury Negotiator?
The AI Personal Injury Negotiator is an expanded version of our PI Helper with specific instructions focused on negotiations support for medical providers. In addition to answering your most pressing negotiations situational questions, the Negotiations AI Assistant can analyze and write/rewrite your communications based upon the information that Michael has added to the AI database model.
What is the Monthly Live Q&A?
Every month, Michael holds a live questions and answer session with negotiations training members answering your questions to the group. Submit your specific situational questions in advance for Michael to answer to the group or join us an listen to the questions and answers from other members with similar challenges.
What is Negotiations Aikido Training?
We recently completed a 12 month training course for medical providers who wanted to learn how to negotiate with attorneys. Now that course is available as part of our Training membership and available for you to watch and re-watch as often as you want.
Our Medical Lien and Letter of Protection
As a member of our negotiations training and support program, you get access to our most up-to-date medical lien and letter of protection to use with your attorneys. Not sure how they are used? Don’t worry, Michael shows you how to get the attorneys to sign these.

How long?

Let’s face it, no one is a born negotiator. It takes time to learn and master. It takes continued training and support. There is no fast way to build the expertise you need to master personal injury negotiations.

Even negotiating with one attorney can take several months which is why we offer a 90 day plan with full access to all our negotiation tools and course to give you the full experience you need to get the money you are owed and decide whether our negotiations training and support programs is right for you.

If you are serious about winning. Sign up today.

Maximize Your Returns, Minimize Your Costs

Join hundreds of healthcare providers securing their personal injury reimbursements.

Ready to Sign Up? Select Your Best Option!

USE IT for 90 Days

New members get full access to our Negotiations Training & Support program for 90 days with a low upfront cost. After that, you can continue for $299 a month or save money and sign up for a year.

$

299

For 3 Months, then $299 a Month

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Sign Up for A year

Serious earners seeking full control and maximum returns. Sign up for 12 months of Negotiations Training & Support and lock in the tools, training, and support you need to create a profitable PI practice.

$

1999

Sign Up For 12 Months & Save Big

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Not Ready to Dive In?

Start with Negotiations Aikido Training

Get access to the 12 hour Negotiations Aikido training course and learn the martial art of negotiating against PI attorneys for higher pay! 

$

47

A Month. Cancel Any Time

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True Stories from Medical Providers Just Like You

Why you need to learn how to out-negotiate...

As a medical provider, you work hard to treat patients back to health only to have the PI law firms reduce your bill, often to levels where your net profits are negligible or you operate at a loss. Learn the critical skills and technique, and gain the confidence you need, to negotiate your way to far higher payments and measurably higher net profits.

knight-medical-lien-protection

Covering Negotiations Strategy & Real-World Situations

THIS CAN BE YOU!

Below are real-world examples of providers fighting back and winning

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Averaging 80%:

Before joining our program, a provider member was paid an average of only 52% on their PI accounts. After joining, their average pay jumped to 72% at the end of the first year, about 80% by the end of the second year, and a large number paid in full. That was double the gross revenues and a large multiple of the net revenues. Their relationships and new patient numbers also increased significantly. Now that’s a Business Advantage!

From 20% to most at or near 100%:

Another provider member had over 160 matters with a single law firm and was being paid only 20% of his bills. He was going to close his business if things didn’t change. After finding Michael, and being coached and supported, the provider turned the table completely around and was paid between 80% and 100% (full payment) on all the remaining matters. His practice was saved and since becoming a member, has expanded his business. Complete transformation from near despair and loss to excitement and huge success!

$60,000 additional Neurologist surgical recovery:

A neurologist on a surgical matter received an extra $60,000 on top of the law firm’s original offer of $60,000, for a total of $120,000 doubling in a big way their payment, when the DISRUPTIVE Method was used with the law firm. Win goes to the neurologist!

$5,000 and $6,000 additional Multi-disciplinary office two patient recovery:

A multi-disciplinary office with chiropractic, acupuncture and physical therapy treatments, on two bills of $12,979 and $12,953 with two different law firms, was offered only $4,100 and $5,000, respectively. Negotiations Aikido and the DISRUPTIVE method turned those offers into payments of $10,750 and $10,326, respectively, with both of these two law firms. Win goes to the multi-disciplinary office!

$21,750 additional Pain Physician and ASC invasive procedure recovery:

A pain physician was offered $11,000 on an invasive procedure for the combined ASC facility he owned and his surgeon fee, where a lien wasn’t even signed by the attorney. Applying Negotiations Aikido and the DISRUPTIVE Method, $29,475, nearly the full bill, was paid recovering an extra $21,750. Win goes to the pain physician and his surgical center!

$37,030 additional Chiropractic group recovery (80% of combined lien total):

A chiropractor with 18 patient liens totaling $79,285 ($4,404 per patient) with one law firm, who had not paid with prior resolutions, sought aggressively to force acceptance of only $26,407 ($1,467 per patient), which was 34% of the full billed amounts. Thanks to Negotiations Aikido and the DISRUPTIVE Method on a group resolution and having used the “right” lien with far more protective wording, the law firm paid $63,437 ($3,524 per patient) which amounted to 80% of the full billed amounts. Win goes to the chiropractic office!

The PI Negotiator

Introducing the first-ever Personal Injury negotiations AI tool for medical providers & staff:

The Personal Injury AI Negotiator is available 24×7 to answer your questions and help write your attorney and patient emails, letters, faxes and other communications. 

It’s available for every Negotiations & Support member.

Learn how to Negotiate and Win Against PI Attorneys

This training and support program is for all healthcare providers who want to win against the attorneys who fight them for their fair payments.

How to Apply Leverage over Lawyers

Gain insight to law and facts you can use to your advantage when negotiating with attorneys and law firm staff.

Turning Lowball Offers into High Profit Results

Get strategies and tactics that reverse the negotiation table so losses become profits.

Forcing MedPay and PIP Turnover without Attorney Fee Reductions

Learn how to force turnover and protecting your patient’s financial interest at the same time, when attorneys get, keep and abuse MedPay and PIP issued on your bill.

Using the right documentation to position and protect you

Discover how the right medical lien agreement or LOP is one of your best leverages over lawyers, both positioning and protecting you, and giving you a negotiating advantage

Overcoming Abusive or Overly Aggressive Law Firm Staff

Identify the different negotiating character types and what works best and worst with each, including how to win over aggressive attorneys and their law firm staff out to take advantage of your hard work.

Using Past Losses to your Advantage

Unearth and use past losses to get an advantage with current bill reduction offers, and uncover the importance of tracking not only law firm results but how a PI case progresses to identify threats and take advantage of opportunities that can affect your negotiations positively or negatively.

Are they an Analyst, Accommodator, or Assertive?

Knowing is a major factor in successful negotiations. Download the training tip “Knowing Your Law Firm Negotiation Counterpart,” one of the topics we cover in the Negotiations Aikido training workshop.

Frequently Asked Questions

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What Types of Medical Providers Do You Work With?

We work with a wide range of medical providers, including chiropractors, physical therapists, acupuncturists, orthopedic surgeons, pain management specialists, imaging companies, psychologists and the like. Our expertise spans across all medical disciplines, ensuring that we can handle the unique needs of different types of practices.

How Can You Claim to Be the Best?

Easy. We stand out because we exclusively focus on personal injury and advocate solely for medical providers, achieving exceptional results. For over 12 years, Michael Coates has resolved thousands of negotiations with hundreds of law firms, securing millions of dollars for medical providers. Michael’s extensive experience also includes authoring the comprehensive book and guide, “Personal Injury Made Easy: The Medical Provider’s Roadmap to Navigating the High-Profit Highway,” teaching at conferences, and leading a successful coaching program. No other company matches our expertise, track record, or results in medical bill payments related to personal injury.

Do You Offer Any Guarantees?

While we cannot guarantee specific outcomes, our extensive track record and commitment to excellence provide confidence in our ability to achieve positive results. We strive to maximize your bill payments efficiently and effectively. We just can’t guarantee wins, just like no personal injury attorney can guarantee a successful jury verdict.

Take a Closer Look at Negotiations Aikido

Understand what each session offers before you dive in. This preview allows you to know the key topics, objectives, and valuable insights covered—helping you make the most of your learning experience.

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This is the first of four sessions that focus on building your foundational knowledge. Each session builds on the other, so it’s important to watch these four sessions in order.

In this session we cover:

  • Who your most dangerous negotiation is with
  • Payment downers in PI
  • So why PI?
  • The 4Ds of insurers and law firms
  • Going through attorney “fouls” you need to spot so you can stop
  • The 4 stages of all negotiations
  • The importance of understanding law firm negotiation types: analysis, accommodators and assertives
  • The 5 steps to win in law firm negotiations
  • Introducing Negotiations Aikido: because getting paid in PI is a contact sport
  • Introducing the DISUPTIVE Method: how you apply the Aikido skills you will develop here

This session continues with building your foundational knowledge for negotiations success with a dive into the DISRUPTIVE Method.

  • Your negotiation training goals
  • The ultimate training payoffs in areas of transparency, knowledge, results, and time advantages
  • How mindset matters and the 7 key mindsets needed just like a professional poker player
  • A deep dive into DISRUPTIVE Method: what it means and why it matters, along with some practical tips
  • Suggested flexibility and how to approach using the DISRUPTIVE Method

This session continues with building your foundational knowledge for negotiations success with the “language” of the ocean of personal injury and medi-legal. Knowing your opponent on the other side of the business poker table is key, and how they approach personal injury affects your negotiations. The more you talk the talk, the better you can walk the negotiations walk.

  • You don’t know what you don’t know
  • Trial attorneys vs. litigators—it matters
  • The players in PI
  • Unique language, stages, types, and complexities in PI
  • Your state negligence law matters
  • PI metrics that matter and may surprise you
  • Lien rights, and not just yours
  • Constant evaluation & re-evaluation that is often missed by providers
  • Knowing your state lien laws so you aren’t fooled

This session finishes up the foundational lessons with more on speaking the language of the personal injury and medico-legal negotiation waters.

  • Patient fouls and why understanding them matters
  • Negotiation Step 4: get TNT (Tips & Tools).
  • Using the “right” lien is a payment difference maker
  • Negotiation Step 5: trained, coached, & supported staff
  • It’s YOUR decision as you have more control than you realize.

This session is the first situational scenario that all providers will encounter without fail: law firms hiding settlements and intended proceed disbursement details.

When a case settles and you are being asked to reduce your bill, don’t you want to make a good business decision? For that, you need transparency from the law firm. But when asking for more details, how often do you get “it’s confidential” or “we aren’t required”? The law firms are misleading you!

  • How transparency leads to good business decisions
  • Why law firms seek to give as little information as possible
  • How law firms give details to their clients and state bar trust accounting rules
  • Using the “right” lien with enhanced contractual language as leverage to get around confidentiality assertions
  • Applying State Bar accounting rules as leverage over lawyers
  • Applying common sense as leverage over lawyers
  • Leveraging facts & law together

This session covers a situational scenario that is one of the most frequent areas I get asked for help and is a big source of frustration for healthcare providers: When attorneys get sent Med Pay issued on your bill, and worse, proceed to take attorney’s fees from those monies.

  • What is MedPay and PIP?
  • Why are they each so important?
  • How do they differ?
  • What are medical providers doing wrong in this area?
  • What everyone can and should do (or at least ask) and ask who?
  • How do I spot and what do I do to stop misuse and abuse ?
  • What can I do to with the insurer directly?
  • What can I do with the attorneys holding it until the case ends?
  • What can I do when attorney’s take attorney’s fees from it?

The third situational scenario is perhaps the most “legal” that we cover. It is rarely done but often threatened, so it’s very important to understand what it is, why it exists, how it’s used, as well as the threats asserted and options to deal with it. I do my best to simplify it for you and lead you to how Interpleader can be to your benefit and provide you with negotiations leverage.

Here are some things we will cover:

  • What is Interpleader?
  • Why You Should Care? (and you should)
  • The Legal Basis for Interpleaders in each State?
  • When is Interpleader Used?
  • How Does Interpleader Benefit Attorneys?
  • How Does the Process of Interpleader Work?
  • What Are Attorneys Doing Wrong?
  • What Are the Decisions Providers Must Make?
  • What Strategies Can Best Position & Protect Provider Bills?

Let’s get real: you are healers and givers. In PI and getting paid, you are going against warriors. Sometimes, the fight aspect of warriors becomes all too glaring, leading to attack-style approaches by law firms sprinkled or poured with intimidation, accusation and sometimes bullying. So how do you handle communicating with difficult people?

This topic is the most requested by negotiations aikido attendees. We listen to you! This topic and the techniques we cover here, you will also see later as we cover specific bill reduction request situations. But first, you need to understand why and how you deal with these anxiety-filled situations.

Here are some things we will cover:

  • Who is the MOST important conversation with?
  • The Permission Mindset of “Let Me”
  • The Acceptance Mindset of “Let Them”
  • The Main Negotiator Type for Difficulties
  • How to Handle Attacks
  • 10 “How to Be’s”
  • 4 Books to Help You
  • The 3 Rules for Approaching Difficult People
  • Dealing with the “What If’s”
  • Applying TNT to Help

We covered “confidentiality” assertions and how to overcome that in Session 5. Two things you will get uncovered if you approach it properly are the attorney’s fees (percentage and dollar amount) and the attorney costs being reimbursed. There’s a reason why law firms often fight so hard to not reveal these things, or what they mean. It’s often hypocrisy, abuse and even outright unethical practices.

Here are some things we will cover:

  • Atty Fees: the Gold of Contingency Fees
  • Law Firm Size: it matters
  • The “Common Fund” Aspect of Payment Priority
  • Law Firm Retainer Agreements
  • Atty Fee Effect When Patients Change Attorneys
  • Atty Fee Effect When Law Firms Fire Clients
  • Atty Fee Variations: Contractual or Relationship Building
  • Atty Fee Calculations: the right way
  • Atty Fee Calculations: the wrong way and why
  • Atty Costs: a Reimbursable Investment
  • Atty Cost Gamesmanship: Misuse & Abuse
  • ROI v ROR: Pushing Back on Attorney Fees & Costs Generally
  • Identifying & Asserting Leverage Over Lawyers Specifically

The entire Negotiations Aikido series has been leading up to what you have wanted covered most: “How do I handle low ball offers?” The reason it is at this point in the course is because to understand how to address low ball offers, you need to understand the language of the PI ocean, the DISRUPTIVE Method, mandating transparency so you make good business decisions, and communicating with difficult people or in difficult circumstances. We bring this all together in this session!

The best way to train you how to handle low ball offers is to show you how I’ve done it with PI Billing Pros. So I go over actual examples of law firm communications and analyze things for you as we do it. I am confident you will not just gain new insight, tips and tactics, but how you will see the DISRUTIVE Method is amazing in the results it delivers.

The best thing of all, handling low ball offers with law firms is entirely your choice. It’s the ultimate balance of ROI and ROR. You need to know what can happen for you before you decide what you want to happen. We can talk hypotheticals, yet I believe the best hypotheticals are the ones that actually took place. It’s the best way to learn. Learn, apply, improve.

Whether you have dozens or hundreds of unpaid PI AR, there is a way to assemble, track, review and manage that AR to maximize your returns. We are talking about profit. We are talking about your livelihood. We are talking about your reward for all the hard work of you and your team have done.

Here are some things we will cover:

  • Beware of the “slot machine effect”
  • Understanding statute of limitations
  • Handling “We already paid you”
  • Leveraging attorney trust account management rules
  • Avoiding the mishandling of PI checks
  • Detecting and preventing staff embezzlement
  • Turning past losses into future leverage
  • Tracking key KPIs, more than just payment
  • Turning insight into decision, action and profit

We conclude your training with a bang! There are a lot of issues to hit in getting paid in PI and we cover several, ending with chasing the patient. If you have not already experienced this, you will. Here is your guide.

Here’s a sneak peak of what we will cover in this very important session:

  • Following up with law firms based upon stage
  • What to include in your law firm follow ups
  • How to handle law firm “Decide now or else” assertions
  • Billing & collection company cautions and dangers
  • Process protections: mastering lien use & cross-state patients
  • Primary: collecting from patients post-settlement or no settlement
  • Patient responsibility
  • Patient financial ability
  • Angry patient actions
  • Knowing patient legal limits
  • Leveraging attorney trust account management rules
  • Working with law firms in no recovery cases
  • Working with law firms in small recovery cases
  • Patient direct pay approaches and documentation keys
  • Getting and enforcing patient judgments
  • Approaching patient pays overall

Meet Your Coach & Trainer Michael Coates, Esq.

Personal Injury Made Easy, Founder & President

Michael Coates is a highly experienced national authority in medical lien law and a recognized innovator, advocate, coach, instructor, and mentor in the field of lien management and negotiations.

For more than a decade, he’s helped hundreds of providers in thousands of matters recover millions of dollars in higher resolutions. In the process, he’s earned a singular reputation as a fearless advocate and defender of healthcare providers’ legal and business rights.

Now he’s sharing his system for becoming a Personal Injury Business Professional. Why? Because he believes medical providers like you deserve more. More pay. More transparency. More respect.

Ready to Win More Cases with Less Stress?

Are they an Analyst, Accommodator, or Assertive?

Knowing is a major factor in successful negotiations. Download the training tip “Knowing Your Law Firm Negotiation Counterpart,” one of the topics we cover in our Negotiations Aikido training workshop.