What’s Your Why That Pushes Your How

Sharing is Caring 📤

This week’s 2-Minute Monday Personal Injury Healthcare Mindset is about what matters.

What’s Your Why that Pushes Your How?

I’ve always done better as a coach tying into people’s why so they can then understand the need for the “how”. 

If not, the how doesn’t get done or gets done at a low level. So we all need to make sure we know our whys.

Because it’s the why that matters. And the deeper our Why, the more likely we will achieve the how and make it real.

By deeper, I mean into our bones.  We must FEEL our Why every day.

I also think we each have 2 Why’s: Our Business Mission Why and Our Personal Mission Why.

Here’s what I mean.

Your Business Mission Why might be to Remove Pain from People, as a healthcare provider or staff member. 

That mission is even deeper if you had a loved one who had agonized with pain that never got relieved.

Your own past traumatic experience—witnessing pain and agony—deepens your Why and Your Business Mission. 

The deeper Business Why means you will do the “how” and what it takes to accomplish that mission to remove pain.

The same goes for your Personal Mission.

Your Personal Mission Why might be to create an extraordinary life for you and your loved ones.

That mission is even deeper if you grew up poor, or your parent or parents sacrificed so you could live a better life.

Or to get and give dreams for you and those around you.

Now that will deepen that “Why” behind the Personal Mission of an extraordinary life.

Those two Missions can and must be aligned, in your head but more importantly, in your heart.

Because both missions matter.

And never feel guilty about making money.

Because more money simply means you can do more mission

BOTH your Business Mission and Your Personal Mission.

And I’ll see you at the next 2MM Healthcare Mindset!

Are You Treating Personal Injury Patients—or Looking to Start?

Discover proven strategies to streamline your processes, boost your profits, and grow your practice. Join our email list to stay ahead with expert insights, legal coordination tips, and real-world tactics that work.

P.S. We offer choices for all offices to improve processes, grow your PI segments, and to get paid far more. The choice is yours:

DONE-FOR-YOU: Consider outsourcing to PI Billing Pros (no real financial risk; a pro does it for you saving you time and stress)

DONE-WITH-A-PRO: Join the Business Advantage Coaching Membership (affordable; for better, faster & easier than pure DIY; staff trained too)

DO-IT-YOURSELF: Get the Book that is the main guide for PI for medical providers, and enroll in Negotiations Training  (inexpensive; requires the most time by self-implementing)

Featured Articles

This website is meant for general information and not legal advice.

Become a Master of Personal Injury Negotiations. Learn the critical skills and techniques, and gain the confidence you need, to negotiate your way to far higher payments and measurably higher net profits. Designed specifically for medical providers and staff that handle personal injury cases.

$299

The Roadmap to Personal Injury Success!

This book, authored by Michael Coates, Esq, titled Personal Injury Made Easy,  A Medical Provider’s Roadmap to Successfully Navigate the High-Profit Highway, is the most thorough work on the subject.

Join our Business Advantage Program

Running a medical practice is something they don’t teach you in school, especially when it comes to personal injury.  We provide coaching, training, mentoring, and on-demand education to help make your PI practice more profitable.

Let a PRO negotiate with YOUR law firm!

Having problems dealing with PI law firms? Personal Injury Billing Pros negotiates for you, recovering what your medical practice has earned & deserve.

PI Made Easy Insiders on Facebook

If you are a medical professional and involved in personal injury, join our PI Insiders Facebook group. A private group to ask questions and join discussions with other medical PI professionals and a few of our guest experts.

Recent Articles

Title graphic reading "The Great Betrayal Part 2: How Did SB 623 Become Law in Just One Week?" with a dark background featuring the California State Capitol dome.

THE GREAT BETRAYAL — Part 2: How Did SB 623 Become Law in Just One Week?

How did a bill meant to protect veterans’ property tax exemptions suddenly morph into one of California’s most consequential personal injury reform laws in just seven days? Michael Coates, Esq. pulls back the curtain on SB 623 and the controversial “gut-and-amend” process that left healthcare providers and personal injury lawyers completely out of the legislative conversation until the ink was already dry.

Read More »
Dramatic graphic for California SB 623 showing a hand holding a redacted legislative document under a stormy sky, with the California Capitol building and a group of corporate or political figures standing over stacks of money.

THE GREAT BETRAYAL — What Healthcare Providers Aren’t Being Told About California’s SB 623

California’s newly enacted Senate Bill 623 (SB 623) is being hailed as a “historic compromise,” but for healthcare providers, the reality is far more complex. While marketed as a narrow fix for rideshare litigation, the legislation imposes substantial new financial and operational burdens on personal injury medical practices. In Part 1 of The Great Betrayal, we analyze the actual language of the bill, the lack of medical provider input during its rushed passage, and why this law sets a dangerous precedent for personal injury healthcare nationwide. It is time to look past the political talking points and understand how this legislation will impact your practice.

Read More »

— An Investigative Series · California SB 623

A New California Law Could Change Personal Injury Healthcare

Discover how SB 623 could impact healthcare providers through our 10-part investigative series, The Great Betrayal.

Reserve Your Spot

Secure your seat today. Choose the discussion topic that interests you and join our Open Mic Zoom conversation on the issues impacting healthcare providers. Attendance is limited.

We’ll only use this to confirm your reservation and send event updates.

Your Seat Is Reserved!

Thank you. Please mark your calendar. We will be sending out invitations shortly with the meeting information.