Be Likable and Trash Your Need to Be Liked

This week’s 2-Minute Monday Mindset is about focus and not shooting yourself in your negotiations or relationship foot.

I teach healers how to out-negotiate warrior attorneys.

Seems like an unfair match, and often it is.
Because providers approach negotiations wrong with attorneys.

Providers, who are healers, want to be liked.

But the key in business is not being liked but being respected.

So focus on being likable and don’t worry about being liked.

And you have far greater success in business and personal relationships.

There’s a difference between “likability” and being liked.

Likability is a process.

Being liked is a result.
Hey, we all like to be liked right?

But there is a huge problem when you have a need to be liked.

If “liked” is a need, then you are already at a disadvantage: you will do whatever it takes to get there.

In negotiations, that means you are taken advantage of.

In personal relationships, that means you viewed as a soft target and not a respected one.

We all know the person who tries too hard to be liked and loses our respect.

Instead, focus on being “likable” and trash your need to be liked.

Likability is about being friendly, respectful, thoughtful, and professional

regardless of what’s said and the crap that may come back at you.

Likability is not threatening.

It means you can disagree without rudeness or ridicule.

What does likable without needing to be liked get you?

Better decisions and far more respect.

Better decisions because you remain focused on your goal, not on being liked.

More respect because you were able to maintain your professionalism

as you out-negotiated or out-communicated the other side.

In business, I can’t stress how important respect is for the long term.

In relationships, it’s really no different.

Focus on being likable, don’t need to be liked, and you will make better decisions and gain more respect.

And I’ll see YOU and the next 2MMM!

Are You Treating Personal Injury Patients—or Looking to Start?

Discover proven strategies to streamline your processes, boost your profits, and grow your practice. Join our email list to stay ahead with expert insights, legal coordination tips, and real-world tactics that work.

P.S. We offer choices for all offices to improve processes, grow your PI segments, and to get paid far more. The choice is yours:

DONE-FOR-YOU: Consider outsourcing to PI Billing Pros (no real financial risk; a pro does it for you saving you time and stress)

DONE-WITH-A-PRO: Join the Business Advantage Coaching Membership (affordable; for better, faster & easier than pure DIY; staff trained too)

DO-IT-YOURSELF: Get the Book that is the main guide for PI for medical providers, and enroll in Negotiations Training  (inexpensive; requires the most time by self-implementing)

Featured Articles

This website is meant for general information and not legal advice.

The Roadmap to Personal Injury Success!

This book, authored by Michael Coates, Esq, titled Personal Injury Made Easy,  A Medical Provider’s Roadmap to Successfully Navigate the High-Profit Highway, is the most thorough work on the subject.

Negotiations Aikido

Learn the DISRUPTIVE method of medical bill negotiations during this 6-month, 12-session, interactive online training workshop. Perfect for providers and staff.

Join our Business Advantage Program

Running a medical practice is something they don’t teach you in school, especially when it comes to personal injury.  We provide coaching, training, mentoring, and on-demand education to help make your PI practice more profitable.

Let a PRO negotiate with YOUR law firm!

Having problems dealing with PI law firms? Personal Injury Billing Pros negotiates for you, recovering what your medical practice has earned & deserve.

PI Made Easy Insiders on Facebook

If you are a medical professional and involved in personal injury, join our PI Insiders Facebook group. A private group to ask questions and join discussions with other medical PI professionals and a few of our guest experts.

Recent Articles

Why Physical Therapists Should Embrace Personal Injury—And Claim the Throne of PI Rehab

For many Doctors of Physical Therapy, the thought of treating personal injury (PI) patients brings hesitation—legal paperwork, delayed payments, and tough negotiations. But those who master the PI process don’t just survive—they thrive. Financially, professionally, and clinically, PI can be a game-changer. Far from being a hassle, it’s a powerful opportunity PTs are uniquely equipped to lead. Personal injury isn’t a niche to avoid—it’s where purpose meets profit.

Read More »
Are they an Analyst, Accommodator, or Assertive?

Knowing is a major factor in successful negotiations. Download the training tip “Knowing Your Law Firm Negotiation Counterpart,” one of the topics we cover in our Negotiations Aikido training workshop.