Organic growth is often seen as the ideal--natural, effortless, and pure.  But let's break that down. By definition, organic means "natural"--something that exists without affirmative action. So when I hear people focus on "organic growth," I see it as lazy. Organically lazy. If you want real growth, you need to get your business hands dirty. You need to build, develop, and dominate the experience everyone has with your business.