Episode 33: Have Each Other’s Back

Sharing is Caring 📤

I hate the thinking that relationships, whether business or personal, are a 50/50 split.

Nothing is 50/50!

Not in marriages.

Not in friendships.

Not in business partnerships or alliances.

Too many of us equate equal attention, equal contribution, doing only as you would do … as then worthy of your time or help.

In business and life, the trust in a relationship is having each other’s back, when it matters.

True, committed, trusting friendship shows itself in the hardest and darkest times.

Anyone can be a partner or friend in good times.

It’s who stands by you, is there for you, and has your back, and you theirs, when things turn sour.

We are human.
We make mistakes.

We err in judgment.

So do those around us.

That’s why we have to forgive frequently, and ask for forgiveness frequently.

That’s not so easy.

Try forgiveness on for size.

Then, you have it where sometimes life just falls on top of us.

It takes us down, hard.

Sometimes life is crashing around us.

At those times we often look around for those who can help and be there for us in times of real need.

Where did they go!

What we thought were close, deep relationship were merely on the surface.

Have you found yourself vanishing when your friends or family needed YOU the most?

I’m not saying to go down the dark well to save someone, where you drown also.

However, there is always a hand you can extend.

Sometimes its just listening.
Sometimes it’s just being there and letting them know you are there for them.

And sometimes it is more.

Here’s my challenge for you this week:

Who do you know that may be in need of your time or attention.

Where YOU could make a difference.

Put equality in effort, or time or attention aside.

You go first.

Be there for those around you, when they need you.

When you have each other’s back, that’s when true friendship and partnership shines its brightest.

And I’ll see YOU at the next 2MMM

Are You Treating Personal Injury Patients—or Looking to Start?

Discover proven strategies to streamline your processes, boost your profits, and grow your practice. Join our email list to stay ahead with expert insights, legal coordination tips, and real-world tactics that work.

P.S. We offer choices for all offices to improve processes, grow your PI segments, and to get paid far more. The choice is yours:

DONE-FOR-YOU: Consider outsourcing to PI Billing Pros (no real financial risk; a pro does it for you saving you time and stress)

DONE-WITH-A-PRO: Join the Business Advantage Coaching Membership (affordable; for better, faster & easier than pure DIY; staff trained too)

DO-IT-YOURSELF: Get the Book that is the main guide for PI for medical providers, and enroll in Negotiations Training  (inexpensive; requires the most time by self-implementing)

Featured Articles

This website is meant for general information and not legal advice.

Become a Master of Personal Injury Negotiations. Learn the critical skills and techniques, and gain the confidence you need, to negotiate your way to far higher payments and measurably higher net profits. Designed specifically for medical providers and staff that handle personal injury cases.

Starts at $47 a month

The Roadmap to Personal Injury Success!

This book, authored by Michael Coates, Esq, titled Personal Injury Made Easy,  A Medical Provider’s Roadmap to Successfully Navigate the High-Profit Highway, is the most thorough work on the subject.

Join our Business Advantage Program

Running a medical practice is something they don’t teach you in school, especially when it comes to personal injury.  We provide coaching, training, mentoring, and on-demand education to help make your PI practice more profitable.

Let a PRO negotiate with YOUR law firm!

Having problems dealing with PI law firms? Personal Injury Billing Pros negotiates for you, recovering what your medical practice has earned & deserve.

PI Made Easy Insiders on Facebook

If you are a medical professional and involved in personal injury, join our PI Insiders Facebook group. A private group to ask questions and join discussions with other medical PI professionals and a few of our guest experts.

Recent Articles

A conceptual image titled Time is a Thief showing a burglar next to a clock, with four icons below representing solutions for protecting personal injury profits: contract terms, state bar rules, case tracking, and peer follow up.

Don’t Let Time be a Profit Thief

In personal injury, time is a thief operating in plain sight. It doesn’t break windows, but it quietly steals your profits through administrative delays and missed milestones. Learn how to protect your practice using four essential security measures—contracts, state bar rules, proactive tracking, and peer networks—to stop the theft and secure the revenue you’ve earned.

Read More »
Motivational graphic on a rainbow striped background with textured grain. The text reads: "DON'T ABSORB IT OBSERVE IT" and "THE ART OF COMMUNICATION CONTROL THROUGH EMOTIONAL REGULATION." An icon of a yellow sponge is next to 'ABSORB' and a magnifying glass is next to 'OBSERVE'.

Don’t Absorb It, Observe It

In negotiation and everyday interaction, you don’t have to take on someone else’s chaos to understand it. This post introduces the transformative principle: Don’t Absorb It, Observe It. Learn to become the emotional thermostat of the room, controlling the temperature by regulating yourself. We’ll break down the three levels of control—if, how, and when—that turn you from a reactive participant into the confident director of the conversation.

Read More »
Illustration depicting a tug-of-war. On the left, three men labeled "Law Firms" pull on a rope labeled "LAW FIRMS." On the right, three men labeled "TORT REFORM" pull against them, while a group of three medical professionals (two doctors and one nurse) labeled "MEDICAL PROVIDERS" stand watching on the Tort Reform side.

How Medical Providers Are Being Misled About Tort Reform

The plaintiff’s bar is shouting that tort reform is destroying Personal Injury (PI), but medical providers are being misled. This movement, accelerating across the nation, is primarily threatening attorney margins (like the proposed 25% fee cap in California), not provider payments. The truth is, tort reform forces better documentation and ethical practice, actually elevating the value of skilled providers and potentially leading to fairer, faster settlements. Don’t panic—this is an opportunity to clean up the industry.

Read More »

Meet Our New AI Helper!

Click here to get answers to your questions about the business side of personal injury from our private knowledge library.

Are they an Analyst, Accommodator, or Assertive?

Knowing is a major factor in successful negotiations. Download the training tip “Knowing Your Law Firm Negotiation Counterpart,” one of the topics we cover in our Negotiations Aikido training workshop.