Sharing is Caring 📤

One Way to Create Raving Super Fans: Uniqueness

Because those patients can build your brand and flood you with referrals

Today, I want to challenge you to rethink how you see your patients — not as cases, not as files, but as what they truly are: One-of-a-kind individuals. Unique.

Here’s the bottom line: treat them uniquely!

It’s easy, in the fast-paced environment of healthcare, to let people feel like just another number. We’ve all been there — sitting in a waiting room, shuffled through a system, feeling unseen and unheard.

You can change that. And when you do, you create something priceless: Raving Super Fans that build your brand and flood you with referrals. Not just from themselves, but from the peers and law firms also involved in personal injury with whom they rave about that unique experience.

Why It Matters

In business, we measure loyalty using something called the Net Promoter Score, or NPS. It asks one simple question:

“Would you refer us to a friend or family member?”

If someone scores you a 9 or 10, you’ve won their heart. A 6 or lower? You’ve lost them — maybe forever.

But in healthcare, there’s a second, even deeper question you should be asking:

“Were you treated as a unique individual?”

If both answers are 9s or 10s, you haven’t just earned a patient — You’ve created a Raving Super Fan.

How it’s Earned

Creating that level of trust and loyalty happens at every touchpoint:

  • The phone calls they or you make.
  • The visits to your office.
  • The diagnosis you craft.
  • The storytelling documentation you write.
  • The referrals you make.
  • The billing you prepare.
  • The follow-up you do after the visit.

And especially in personal injury work — where the patient’s story is their pain and suffering and their healthcare recovery — treating them as unique strengthens both their healthcare recovery and their financial returns.

When patients feel truly seen, heard, and valued, they heal better. They fight harder for their future. And they become your greatest advocates.

And the attorney has a unique story to tell, show and support. All thanks to your unique approach to their unique client.

The Standard to Set

Approach every patient the way you would want your most cherished family member to be treated:

Not as a number. Not as a case. But as the special, irreplaceable individual they are.

This core value of your practice must ooze out and be proven by every team member, at every touchpoint, every time. Sure, there will be misses, but that’s the great thing about mistakes … your team gets the chance to prove they (and you) are different … you step up, acknowledge mistakes, and make it right. That’s special. That’s unique too.

That’s how you do right by your patient. That’s how you do right by their PI case. And that’s how you build a practice filled with loyalty, referrals, and respect.

The Power of Uniqueness is real. Use it — and watch your entire practice transform.

Are You Treating Personal Injury Patients—or Looking to Start?

Discover proven strategies to streamline your processes, boost your profits, and grow your practice. Join our email list to stay ahead with expert insights, legal coordination tips, and real-world tactics that work.

P.S. We offer choices for all offices to improve processes, grow your PI segments, and to get paid far more. The choice is yours:

DONE-FOR-YOU: Consider outsourcing to PI Billing Pros (no real financial risk; a pro does it for you saving you time and stress)

DONE-WITH-A-PRO: Join the Business Advantage Coaching Membership (affordable; for better, faster & easier than pure DIY; staff trained too)

DO-IT-YOURSELF: Get the Book that is the main guide for PI for medical providers, and enroll in Negotiations Training  (inexpensive; requires the most time by self-implementing)

Featured Articles

This website is meant for general information and not legal advice.

The Roadmap to Personal Injury Success!

This book, authored by Michael Coates, Esq, titled Personal Injury Made Easy,  A Medical Provider’s Roadmap to Successfully Navigate the High-Profit Highway, is the most thorough work on the subject.

Negotiations Training

Become a Master of Personal Injury Negotiations. Learn the critical skills and technique, and gain the confidence you need, to negotiate your way to far higher payments and measurably higher net profits. Join our expert-led negotiations training program designed specifically for medical providers and staff that handle personal injury cases.
Try It Now & Get 2 Months Free

Join our Business Advantage Program

Running a medical practice is something they don’t teach you in school, especially when it comes to personal injury.  We provide coaching, training, mentoring, and on-demand education to help make your PI practice more profitable.

Let a PRO negotiate with YOUR law firm!

Having problems dealing with PI law firms? Personal Injury Billing Pros negotiates for you, recovering what your medical practice has earned & deserve.

PI Made Easy Insiders on Facebook

If you are a medical professional and involved in personal injury, join our PI Insiders Facebook group. A private group to ask questions and join discussions with other medical PI professionals and a few of our guest experts.

Recent Articles

Part 4 of 6: Law Firm Dating in the PI World: One Night Stand, Abuse or a Future Together?

This is Part 4 of our 6-part series on choosing the right attorneys to work with. We’ve covered vetting law firms based on size, negotiation style, local roots, background checks, and real-time behavior. Now, we dive into the “dating” phase of these professional relationships. As medical providers, you’re not just handling cases; you’re building partnerships. Learn how to spot real reciprocity, recognize red flags, and find true commitment with law firms in the PI world.

Read More »

Need Help?

Meet Your New Personal Injury AI Helper!

Click the PI Helper button to chat with our Personal Injury AI Helper.
Are they an Analyst, Accommodator, or Assertive?

Knowing is a major factor in successful negotiations. Download the training tip “Knowing Your Law Firm Negotiation Counterpart,” one of the topics we cover in our Negotiations Aikido training workshop.